mPlan is a centralized multi-user trade promotion optimization system providing more accurate planning and monitoring of marketing activities.
It is used to gain clarity over the complex marketing planning process generating additional marketing and sales revenue and reducing planning and fulfillment costs.
By replacing manual methods of managing promotions, mPlan also allows retailer personnel's focus shift on core marketing activities.
Trade promotion is an extremely powerful tool that helps retailers and their partners winning larger market share by attracting consumers' attention and driving foot traffic to their stores.
Econometric analyses prove large differences in the effectiveness of promotional tools.
It becomes increasingly important to implement an optimization solution that helps sharpening promotion plans and building bigger baskets and profits, stimulate categories, and retain more of the targeted shopper segments.
Get faster more accurate planning and monitoring of marketing activities yielding lower costs and greater revenue generation.
Custom tailored system
The actual implementation of mPlan is designed around the retailer's current processes and directly supports its marketing strategies.
mPlan improves the retailer's processes, but does not replace them so rollout and adoption is fast without the need of extensive user training.
Less duplication of data
mPlan can be connected to the retailer's other applications (i.e. ERP system, database, apps) reducing the need to enter the same data into multiple systems.
Retailers have real time monitoring of supplier placements thus prevents regulatory penalties and supplier reimbursements and enables more fully capturing available supplier budgets.
Opportunities quickly identified
Excess placement inventory is quickly identified in time to generate additional revenue and to reach "Extra" marketing revenue targets.
mPlan supports publications/marketing tools/rules structures to match rapidly changing business environments and regulatory rules.
Manual processes eliminated
Fulfillment reporting and reconciliation of planned vs. actual is automatically generated by the system.
Superior data handling
Bulk data upload and download through Excel is possible and data is validated when entered.
Intuitive multi-user system
The web based user interface is built using proven Microsoft technologies. User rights provide access to predefined views for top management, marketing, category managers, purchasing and in store management thus increasing cooperation between departments.
Revenue generation comes from:
mPlan generates reoccurring revenue and reduces time to plan and implement promotions.
mPlan saves time, reduces risks:
The modular structure makes mPlan easy to customize and very flexible.
Available modules are:
The mPlan TP Planner allows the creation and scheduling of promotions and form the backbone of the annual marketing planning. The built-in Visual Designer is an interactive schematic presentation and design tool which makes planning of publications and campaigns really smooth. Suppliers' turnover, marketing contribution percentage and the resulting promotional budgets are managed and allocations across tools, promotional periods, and product categories optimized.
The mPlan RFP Assist module is a collaboration tool that automates the proposal gathering and evaluation process and saves a tremendous amount of manual effort and time. Information provided by the suppliers is documented and workflow management secures that deadlines are kept and that revenue from all slots is maximized.
The mPlan Promo Assist module identifies the best performing product appearances by analyzing past placement results. Historical product sales, turnover, stock levels, pricing and margin figures are reviewed and compared. Post campaign analysis is made easy with actual placements, sales figures, and conclusions saved in a knowledge base raising effectiveness with each subsequent campaign.
The mPlan Implementation module provides significant time savings by compressing the realization process of marketing activities and reducing the number of errors when data travels across different departments. It combines the proposal-driven and retailer's internal systems' data in a centralized interface. Task-specific data views secure that employees work only with that data set which is relevant in the given step thus resulting significant time savings and effective communication between departments.